Influencer Marketing: Marketing’s Next Big Hit Influencer marketing is becoming a widespread type of digital marketing. Trending since forever now, and that mainstream media constantly mentions. However, there are still those people & businesses who do not fully know any influencer marketing platforms and does not get what does an influencer marketing strategy entails. Indeed,…
Both channel partner & affiliate programs are considered big investments with the potential for huge returns. However, to enjoy the said returns, you have to take a hands-on approach in your business. You can do this by keeping an eye on partner performance metrics to measure the performance of your channel partners. This will allow…
Companies send out Channel partners into the market to represent their products firsthand to potential consumers. From franchises and distributors to licensed service providers and installers, channel partners have a major impact on overall customer satisfaction and thus, the success of your business. That is why it is important to ensure that your company has…
Channel partners can be great for your business; they can grow both your company and brand by using the resources and expertise at their disposal. Working with channel partners can open the doors for increased profits and even more customers. However, it is advisable to keep in mind that choosing the right channel partners is…
By definition, a retail loyalty program is a scheme that recognizes and rewards customers who purchase or engage with a brand on a recurring basis. These rewards actually come in different shapes and sizes: they often involve valuable points, free merchandise, coupons, or insider perks (i.e. early access to new offers). Their aim, however, stays…
Creating a standout image of your brand or business starts the moment you get in touch with potential partners during the recruitment process. Setting up an effective onboarding process is an important part of giving your new partners a good and lasting impression of your company. It is a reflection of your company’s reputation and…
Social media can be used to achieve a lot more than brand awareness. When effectively utilized, it can drive sales for your business. However, every social media platform has a different type of audience and potential for revenue generation. With several platforms out there, it’s important to ensure that you are spending time and resources…
Channel partners have become integral components in the retail industry. In many businesses, having great channel partners is the recipe for success. Given the huge role that channel partners play in business, it is imperative to devise strategies that can ensure channel partner retention. Given the complexity of today’s marketing world, it is likely…
Before going into a business partnership, it’s advisable to understand how such a partnership can promote your products/services. And to ensure that the partnership works without problems, you have to create a channel partner agreement. A Channel Partner Agreement provides parties involved in a partnership with an enforceable and binding agreement that outlines the…
The advancements in technology has put several digital resources in the hands of business owners, affording them the opportunity to break into new levels of success. However, digital resources are not always enough to get the job done. As a goal-driven retailer or business owner, you should be able to utilize every resource, digital or…