Creating a standout image of your brand or business starts the moment you get in touch with potential partners during the recruitment process. Setting up an effective onboarding process is an important part of giving your new partners a good and lasting impression of your company. It is a reflection of your company’s reputation and…
Social media can be used to achieve a lot more than brand awareness. When effectively utilized, it can drive sales for your business. However, every social media platform has a different type of audience and potential for revenue generation. With several platforms out there, it’s important to ensure that you are spending time and resources…
Channel partners have become integral components in the retail industry. In many businesses, having great channel partners is the recipe for success. Given the huge role that channel partners play in business, it is imperative to devise strategies that can ensure channel partner retention. Given the complexity of today’s marketing world, it is likely…
Before going into a business partnership, it’s advisable to understand how such a partnership can promote your products/services. And to ensure that the partnership works without problems, you have to create a channel partner agreement. A Channel Partner Agreement provides parties involved in a partnership with an enforceable and binding agreement that outlines the…
The advancements in technology has put several digital resources in the hands of business owners, affording them the opportunity to break into new levels of success. However, digital resources are not always enough to get the job done. As a goal-driven retailer or business owner, you should be able to utilize every resource, digital or…
In the world of marketing, paying referral fees isn’t a new practice. Given its popularity, it is okay to wonder if relying on referral fees for sales is a good idea. The answer to your question is simple: these days, people don’t hold traditional ads in high regard. The majority of print ads seem…
If you are a business owner, chances are that you’d like your sales numbers to go up. You’d like your channel partners to deliver better sales results. While there are several obstacles that can come with closing a deal, marketing to your channel partners doesn’t have to be one of them. The key to…
Channel conflict occurs when channel partners find themselves competing against one another or a retailer’s internal sales department. As a retailer, your channel partners are an extension of your sales arm. While it is common to see channel partners whose loyalty belong to a single vendor, most channel partners offer products and services from…
Channel partners don’t have the same level of access to sales or marketing training sessions as most salespeople have. This means that your channel partners are usually not afforded the luxury of having well-structured sales plans dished out to them on a regular basis. Despite this fact, channel partners are still expected to deliver in…
As with almost every other aspect of life, making plans can have positive effects on your retail business. It is important for a retailer to devise and implement retail growth strategies. Whether you’re looking to keep your business within healthy bounds or take it to a greater level, it is smart to always prioritize…