Before going into a business partnership, it’s advisable to understand how such a partnership can promote your products/services. And to ensure that the partnership works without problems, you have to create a channel partner agreement. A Channel Partner Agreement provides parties involved in a partnership with an enforceable and binding agreement that outlines the…
The advancements in technology has put several digital resources in the hands of business owners, affording them the opportunity to break into new levels of success. However, digital resources are not always enough to get the job done. As a goal-driven retailer or business owner, you should be able to utilize every resource, digital or…
In the world of marketing, paying referral fees isn’t a new practice. Given its popularity, it is okay to wonder if relying on referral fees for sales is a good idea. The answer to your question is simple: these days, people don’t hold traditional ads in high regard. The majority of print ads seem…
If you are a business owner, chances are that you’d like your sales numbers to go up. You’d like your channel partners to deliver better sales results. While there are several obstacles that can come with closing a deal, marketing to your channel partners doesn’t have to be one of them. The key to…
Channel conflict occurs when channel partners find themselves competing against one another or a retailer’s internal sales department. As a retailer, your channel partners are an extension of your sales arm. While it is common to see channel partners whose loyalty belong to a single vendor, most channel partners offer products and services from…