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Success Story
PharmaCare is a remarkable Australian success story. Originating from a small Sydney warehouse, this family-owned enterprise achieved market leadership in the VMS, Skincare, OTC, Personal Care, and Health Foods sectors. With a presence in over 40 countries, its products adorn the shelves of countless stores, making PharmaCare a true global force in health and wellness. This story exemplifies the Australian spirit of resilience and achievement.
60Sec helped PharmaCare accumulate:
500++
Instagram Influencers
470k++
organic video/feed views
130k++
organic likes
The Challenge
Pharmacare faced the daunting task of establishing its presence on leading e-commerce platforms, Shopee and Lazada. The primary challenges included building organic traffic to the store and gaining credibility in a highly competitive marketplace.
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The Goal
The overarching goal was to generate more than 500 influencer reviews for the new online store. These reviews would not only provide social proof but also drive organic traffic and increase the store’s credibility.
The Solution
To address these challenges, Pharmacare opted for a unique solution that involved leveraging a 60Sec platform with nano-influencers. This strategy involved several key features to support the desired results and progress:
Pharmacare partnered with nano-influencers, who had small yet dedicated social media followings. These influencers created genuine content on Instagram, showcasing the products to resonate with their audience.
They also posted their reviews on Shopee and Lazada, enhancing the store’s credibility. The campaign’s success was measured through data on website traffic, social media engagement, and sales.
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The Result
The implementation of this strategy led to several notable outcomes:
Diverse Content: Nano-influencers used various content types like videos, carousels, and feed posts, appealing to different audience groups.
Instagram Engagement: User-generated content on Instagram boosted engagement through likes, shares, and comments, increasing brand visibility and trust.
Marketplace Reviews: Positive reviews on Shopee and Lazada built trust, leading to higher clicks and conversions for the online store.
Data Insights: The campaign resulted in more website visitors and sales. Improved search rankings and positive reviews enhanced the store’s credibility.
Conclusion
the collaboration with nano-influencers using a 60Sec platform proved to be a successful approach to address the challenges of building organic traffic and credibility for a new online store on Shopee and Lazada. The strategy’s combination of UGC, reviews in marketplaces, and diversified content formats led to impressive results and served as a valuable case study for other online businesses looking to establish a strong presence in the e-commerce landscape.
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