What Is UGC and Why It’s Effective for Gaining Followers on TikTok

User-generated content (UGC) refers to any form of content—videos, images, reviews, or testimonials—created by everyday users rather than brands or professionals. On TikTok, UGC has become a powerful tool for brands looking to build a genuine connection with their audience. By leveraging real people to create content around their products or services, brands can gain credibility and foster trust within the TikTok community.

The Authenticity Factor

TikTok’s popularity stems from its raw, unfiltered, and relatable content. Unlike traditional advertising, where everything is polished and scripted, TikTok audiences crave authenticity. They prefer user-generated content because it feels more genuine, relatable, and trustworthy. When viewers see real people using a product or engaging with a brand in a fun or creative way, it feels more like a recommendation from a friend rather than an advertisement. This authenticity encourages more engagement, which is crucial for boosting visibility and gaining followers on the platform.

Examples of Successful UGC Campaigns

Many brands have successfully utilized UGC campaigns on TikTok to grow their follower base. One notable example is the #EyesLipsFace campaign by e.l.f. Cosmetics. The brand encouraged users to create videos with their original song, resulting in over 5 million user-generated videos and billions of views. Another example is Chipotle’s #GuacDance challenge, which inspired fans to show off their dance moves for a chance to win free guacamole, generating millions of views and a significant increase in their follower count.

How 60sec Can Help

60sec helps businesses create engaging UGC campaigns tailored for TikTok, enabling them to connect with their audience and grow their followers. By partnering with 60sec, brands can craft authentic UGC that resonates with TikTok users, turning them into loyal followers.

Boost your TikTok follower count with UGC campaigns designed by 60sec.