About TEG Racing

TEG Racing is a Malaysian automotive brand specialising in adjustable coil-over suspension systems for national and sports vehicles. Their products are designed to improve stability, handling, aerodynamics, and overall appearance for performance-focused drivers.

 

The Challenge

Prior to adopting AI automation, TEG Racing managed Facebook and Instagram content manually with limited manpower. Content ideas were often reused or reposted, resulting in inconsistent posting and weaker audience engagement.

 

Traditional methods created three core challenges:

• Limited content output
• High production costs
• Creative limitations and slow turnaround

 

The company also faced creative fatigue. After producing a certain number of posts, ideas became repetitive. Hiring and managing creative staff added stress and significant cost, making long-term scaling difficult.

 

Why They Chose AI Automation

The owner wanted to increase content output without building a large creative team. AI offered a cost-efficient solution that could generate visuals, write captions, and schedule posts without relying on traditional production workflows.

The goal was to stay ahead of competitors by adopting technology that would enable faster growth and more consistent brand visibility.

 

The Solution

Nineten implemented AI-powered content creation and scheduling automation for both Facebook and Instagram. This significantly reduced the need for full-time creative staff and eliminated costs related to photographers, models, and studio shoots.

The system handled daily posting and consistently generated diverse content styles, allowing the brand to maintain a strong and active social media presence.

 

Results

After adopting AI automation, TEG Racing achieved measurable improvements:

• 25x more content output with the same budget
• Daily visibility and stronger brand recall
• Reduced workload and stress for the owner
• Long-term sustainability in content production

 

Instead of producing four traditional content projects, AI generated approximately 100 pieces of content, keeping the brand visible, relevant, and competitive.

 

What the Client Said

“My daily life is more relaxed because AI handles what a full team used to do.”

“AI gets better the more we use it.”

“For the same cost, we can produce 25 times more content.”

 

Key Takeaway

AI automation gave TEG Racing a scalable and cost-efficient way to stay visible online. This case shows that SMEs can significantly accelerate content output, maintain consistency, and reduce creative strain without increasing manpower or costs.