Influencer marketing for direct-to-consumer brands

Are you a Direct-to-Consumer (D2C) brand seeking to soar above the competition? Look no further than 60sec – the ultimate influencer marketing platform tailored exclusively for ecommerce. Get ready to elevate your brand, captivate your audience, and unlock unprecedented growth.

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Proven influencer marketing strategies that work

We work with some of the top D2C ecommerce brands and have seen tons of successful influencer campaigns along the way. Here are a few of their strategies proven to be effective.

Social Proof and Credibility

Influencers possess a dedicated and engaged following that values their opinions. When influencers endorse D2C products, it’s a form of social proof that adds credibility and authenticity to the brand. This can influence consumer perceptions, making them more likely to trust and explore the brand’s offerings.

Storytelling and Education

D2C brands often have unique origin stories, missions, and values that set them apart. Influencers can effectively convey these narratives to their audience, helping consumers understand the brand on a deeper level. This storytelling aspect can resonate emotionally and create a stronger bond between the brand and its audience.

Product Launches and Promotions

Influencer marketing is a potent tool during product launches and promotional campaigns. Influencers can create anticipation and excitement around new product releases, helping generate buzz and creating a sense of exclusivity among their followers.

Why Choose Us

Bridging connect between brands, influencers, and consumers.

Discovery & recruitment

Reports & analytics

Campaign creation

Automated payment

Content planning

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Built trust and credibility for your products with UGC campaigns in 60sec

Frequently Asked Questions

Direct-to-consumer (DTC) marketing is for brands that bypass established distribution channels and sell exclusively to their customers. Previously, numerous companies had to rely on stores in particular to sell and distribute their products to the vast majority of customers.

Influencer marketing is a strong direct marketing method that promotes your brand, products, or services by leveraging the trust and reach of social media influencers.

DTC brands have the advantage of being able to interact directly with their customers as they look into, evaluate, select, and try out the products. Therefore, the brands have access to vast databases of data regarding customer buying and usage patterns.

DTC has total control over the customer’s journey, something traditional retail partnerships do not have. You have influence over how customers connect with your business, regardless of the channel through which you sell. You’ll have more versatility in targeting marketing and providing excellent customer service.

Direct-to-consumer (DTC) sales are expected to increase as more brands transition to eCommerce and established DTC companies continue to extend their existing market.